Best Home Insurance in King, WI

Compare the top home insurance companies serving King. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top King Insurers

Home Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. home insurer
1.29
695 / 1,000 A++ $146 Cheapest large insurer, local agents, bundling auto+home
AL
Allstate
Allstate Vehicle & Property
1.19
680 / 1,000 A+ $211 HostAdvantage for landlords, claim-free bonus, Drivewise bundle
US
USAA
Military families only
1.08
860 / 1,000 A++ $97 Best satisfaction scores, cheapest military rates, no depreciation on claims
LM
Liberty Mutual
Fortune 100
1.35
665 / 1,000 A $192 Inflation protection, new home discount, extensive endorsements
FM
Farmers
Zurich Group
1.15
685 / 1,000 A $198 Eco-rebuild coverage, smart home discount, claims-free discount
TR
Travelers
Est. 1853
0.56
700 / 1,000 A++ $135 Lowest complaint ratio, green home discount, wildfire defense
AF
American Family
DreamProtect
0.23
710 / 1,000 A $180 Best complaint ratio, roof surface protection, dream home policy
ER
Erie Insurance
12 states only
0.35
720 / 1,000 A+ $138 Highest satisfaction, guaranteed replacement cost, sewer backup included
$162
Avg. Monthly Premium (WI)
Replacement Cost
WI Coverage Basis
#21 Most Expensive State
Cost Ranking
Hail, winter storms, flooding
Primary Risks (WI)

Wisconsin Home Insurance Considerations

While Wisconsin does not legally require homeowners insurance, mortgage lenders require it. Here are the key coverage components most homeowners need:

Dwelling Coverage
$300K Standard
Covers the cost to rebuild your home after a covered loss
Liability Coverage
$300K Standard
Protects you if someone is injured on your property
Deductible
$1,000 Standard
Amount you pay out of pocket before insurance kicks in

Home Insurance Guide for King

Home insurance in King, Wisconsin, a small village of approximately 1,399 residents in Waupaca County, is shaped by a unique blend of rural charm and specific environmental risks. The local economy is heavily tied to seasonal tourism, outdoor recreation, and the nearby Chain O’ Lakes region, which means many homes are either vacation properties or serve as year-round residences for retirees and remote workers. This mix creates a higher proportion of unoccupied or seasonally vacant homes, a factor that insurers often view as increasing the risk of undetected damage from leaks, vandalism, or weather events. Consequently, premiums for these properties can be notably higher than the state average of around $1,950 per year, especially if a home is not winterized or lacks regular occupancy.

Weather and geography are the most significant drivers of insurance costs in King. The village sits within Waupaca County, an area prone to severe thunderstorms that frequently produce large hail—a primary cause of roof and siding damage. Hail claims in central Wisconsin are common, and the region’s risk is elevated by the prevalence of older homes with aging roofs. Additionally, King experiences heavy lake-effect snow and ice accumulation from the nearby Great Lakes systems, leading to ice dams on roofs and frozen pipe bursts. While tornadoes are a concern across Wisconsin, King’s location in the Fox River Valley offers some topographic protection, but the risk is still present. Flooding is a critical issue, given the village’s proximity to the Chain O’ Lakes and the Waupaca River system; many homes in low-lying areas require separate flood insurance, which is not covered by standard policies.

Unique local factors further influence insurance costs. King is home to the Wisconsin Veterans Home, a large state-operated facility that brings a stable institutional presence but also means many surrounding homes are older, with historical construction that may not meet modern building codes. The village’s small population and limited number of local contractors can drive up repair costs after a storm, as labor and materials often need to be sourced from larger towns like Waupaca or Appleton. Additionally, Wisconsin’s uninsured driver rate, while not specified here, is generally low compared to national averages, which helps keep auto-related liability costs down but does not directly affect home insurance. Ultimately, homeowners in King should anticipate premiums that reflect the region’s hail and winter weather risks, the potential for flood exposure, and the added costs tied to the area’s seasonal occupancy patterns and older housing stock.

Frequently Asked Questions

How does King, Wisconsin's average home insurance premium of about $1,950 per year compare to the rest of the state, given our small population of roughly 1,399?
King's average annual premium sits close to the statewide average, but local factors like the village's proximity to lakes and seasonal weather patterns can cause slight variations. Because Wisconsin has no state-mandated minimum liability for home insurance, your rate in King primarily depends on your home's age, construction, and distance from fire stations.
Does living near the Chain O' Lakes or the Waupaca River in King affect my home insurance rates or coverage requirements?
Yes, properties in King near water bodies like the Chain O' Lakes or the Waupaca River often require additional flood insurance, which is not included in standard home policies. Even if your home isn't in a high-risk flood zone, the higher moisture levels and potential for ice dam damage from lake-effect snow can increase your premium.
Since King has no state minimum liability for home insurance, what coverage should I prioritize to protect my property and avoid gaps?
Without a state minimum, focus on dwelling coverage that matches your home's full replacement cost, especially given King's older homes and variable construction costs. Liability coverage of at least $300,000 is also wise to protect against accidents on your property, as local medical costs and legal fees can be significant despite the village's small size.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Home Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Home Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
Disclosure: HomeInsuranceU.com is an independent educational resource. This page may contain affiliate links — if you click and purchase a policy, we may earn a commission at no additional cost to you. This does not influence our research, data presentation, or rankings. Insurer data is sourced from public regulatory databases and independent research firms. We are not an insurance company and do not sell insurance. Always verify rates directly with the insurer. Rankings are based on publicly available data and do not constitute an endorsement.