Best Home Insurance in Franklin, WI

Compare the top home insurance companies serving Franklin. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top Franklin Insurers

Home Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. home insurer
1.29
695 / 1,000 A++ $146 Cheapest large insurer, local agents, bundling auto+home
AL
Allstate
Allstate Vehicle & Property
1.19
680 / 1,000 A+ $211 HostAdvantage for landlords, claim-free bonus, Drivewise bundle
US
USAA
Military families only
1.08
860 / 1,000 A++ $97 Best satisfaction scores, cheapest military rates, no depreciation on claims
LM
Liberty Mutual
Fortune 100
1.35
665 / 1,000 A $192 Inflation protection, new home discount, extensive endorsements
FM
Farmers
Zurich Group
1.15
685 / 1,000 A $198 Eco-rebuild coverage, smart home discount, claims-free discount
TR
Travelers
Est. 1853
0.56
700 / 1,000 A++ $135 Lowest complaint ratio, green home discount, wildfire defense
AF
American Family
DreamProtect
0.23
710 / 1,000 A $180 Best complaint ratio, roof surface protection, dream home policy
ER
Erie Insurance
12 states only
0.35
720 / 1,000 A+ $138 Highest satisfaction, guaranteed replacement cost, sewer backup included
$162
Avg. Monthly Premium (WI)
Replacement Cost
WI Coverage Basis
#21 Most Expensive State
Cost Ranking
Hail, winter storms, flooding
Primary Risks (WI)

Wisconsin Home Insurance Considerations

While Wisconsin does not legally require homeowners insurance, mortgage lenders require it. Here are the key coverage components most homeowners need:

Dwelling Coverage
$300K Standard
Covers the cost to rebuild your home after a covered loss
Liability Coverage
$300K Standard
Protects you if someone is injured on your property
Deductible
$1,000 Standard
Amount you pay out of pocket before insurance kicks in

Home Insurance Guide for Franklin

Home insurance in Franklin, Wisconsin, is shaped by a blend of suburban stability and Midwestern weather volatility. Located in Milwaukee County with a population of roughly 35,886, Franklin benefits from a robust local economy anchored by major retail hubs like The Corners of Brookfield and a strong presence of manufacturing and distribution centers, including those along the I-94 corridor. This economic activity supports stable property values and a generally low crime rate, which can help moderate insurance premiums relative to more urban areas. However, the city’s proximity to Lake Michigan introduces specific weather-related risks that directly influence coverage needs and costs.

The primary natural threats to Franklin homes are severe thunderstorms, hail, and winter ice accumulation, rather than hurricanes or tornadoes. While Wisconsin is not in a traditional tornado alley, Franklin does experience occasional tornado warnings, and the region’s spring and summer storms frequently produce hail the size of golf balls or larger. Hail damage to roofs, siding, and windows is a leading cause of claims in the area. Additionally, heavy snowfall and ice dams, common in southeastern Wisconsin winters, can lead to roof leaks and water intrusion. Flooding is also a concern, particularly near the Root River and smaller tributaries that run through Franklin, though flood insurance is typically a separate policy not included in standard homeowners coverage.

Unique local factors further affect home insurance costs in Franklin. The average annual premium in Wisconsin is approximately $1,950, but Franklin homeowners may pay slightly more or less depending on the age and construction of their homes. Older homes in established neighborhoods, especially those with outdated electrical or plumbing systems, often command higher rates. Conversely, newer subdivisions with modern fire-resistant materials and updated safety features may qualify for discounts. The city’s strong fire department and well-maintained hydrant network are positive risk-mitigation factors that insurers consider. Another notable factor is the uninsured driver rate in Wisconsin, which, while not specified here, is relatively low compared to national averages, reducing the likelihood of uninsured motorist claims that could otherwise drive up premiums indirectly through increased litigation costs.

Ultimately, homeowners in Franklin should ensure their policies include comprehensive coverage for hail and wind damage, as well as consider a separate flood insurance policy if their property lies in a designated flood zone. Regularly updating your home’s roof and maintaining a good claims history can help keep premiums manageable. Given the area’s mix of suburban convenience and seasonal weather challenges, working with a local agent who understands Milwaukee County’s specific risk profile is a prudent step toward securing appropriate and cost-effective coverage.

Frequently Asked Questions

How does Franklin, Wisconsin’s average home insurance premium of about $1,950 per year compare to other cities in the state?
Franklin’s average annual premium is slightly higher than Wisconsin’s statewide average of roughly $1,200, likely due to its proximity to Milwaukee and higher property values. However, since there is no state-required minimum liability for home insurance, your actual rate will depend on your home’s age, size, and claims history in the area.
With no state minimum liability for home insurance in Wisconsin, what coverage limits are recommended for a home in Franklin’s flood-prone areas near the Root River?
Standard home insurance policies do not cover flood damage, so Franklin homeowners near the Root River should consider separate flood insurance through the National Flood Insurance Program. Even without a state minimum, experts recommend at least $300,000 in liability coverage to protect against lawsuits from injuries on your property, given Franklin’s growing population of nearly 36,000.
Does Franklin’s population growth affect home insurance rates, and are there specific discounts for newer homes in the city?
Yes, Franklin’s population increase to about 35,886 has led to more housing development, which can lower premiums for newer homes with updated electrical, plumbing, and roofing. Many insurers offer discounts of 5–15% for homes built within the last 10 years, as well as for installing security systems or impact-resistant roofing common in Franklin’s stormy seasons.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Home Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Home Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
Disclosure: HomeInsuranceU.com is an independent educational resource. This page may contain affiliate links — if you click and purchase a policy, we may earn a commission at no additional cost to you. This does not influence our research, data presentation, or rankings. Insurer data is sourced from public regulatory databases and independent research firms. We are not an insurance company and do not sell insurance. Always verify rates directly with the insurer. Rankings are based on publicly available data and do not constitute an endorsement.