Best Home Insurance in De Pere, WI

Compare the top home insurance companies serving De Pere. Find the best rates, coverage, and customer satisfaction scores side by side.
Data last updated: May 2026 · Sources: NAIC, J.D. Power, AM Best

Compare Rates From Top De Pere Insurers

Home Insurance — Company Comparison

InsurerNAIC Complaint IndexJ.D. Power Score AM Best RatingEst. MonthlyBest For
SF
State Farm
Largest U.S. home insurer
1.29
695 / 1,000 A++ $146 Cheapest large insurer, local agents, bundling auto+home
AL
Allstate
Allstate Vehicle & Property
1.19
680 / 1,000 A+ $211 HostAdvantage for landlords, claim-free bonus, Drivewise bundle
US
USAA
Military families only
1.08
860 / 1,000 A++ $97 Best satisfaction scores, cheapest military rates, no depreciation on claims
LM
Liberty Mutual
Fortune 100
1.35
665 / 1,000 A $192 Inflation protection, new home discount, extensive endorsements
FM
Farmers
Zurich Group
1.15
685 / 1,000 A $198 Eco-rebuild coverage, smart home discount, claims-free discount
TR
Travelers
Est. 1853
0.56
700 / 1,000 A++ $135 Lowest complaint ratio, green home discount, wildfire defense
AF
American Family
DreamProtect
0.23
710 / 1,000 A $180 Best complaint ratio, roof surface protection, dream home policy
ER
Erie Insurance
12 states only
0.35
720 / 1,000 A+ $138 Highest satisfaction, guaranteed replacement cost, sewer backup included
$162
Avg. Monthly Premium (WI)
Replacement Cost
WI Coverage Basis
#21 Most Expensive State
Cost Ranking
Hail, winter storms, flooding
Primary Risks (WI)

Wisconsin Home Insurance Considerations

While Wisconsin does not legally require homeowners insurance, mortgage lenders require it. Here are the key coverage components most homeowners need:

Dwelling Coverage
$300K Standard
Covers the cost to rebuild your home after a covered loss
Liability Coverage
$300K Standard
Protects you if someone is injured on your property
Deductible
$1,000 Standard
Amount you pay out of pocket before insurance kicks in

Home Insurance Guide for De Pere

Homeowners in De Pere, Wisconsin, a city of roughly 25,301 residents in Brown County, face a home insurance market shaped by a blend of stable economic conditions and distinct weather-related exposures. The local economy, anchored by the presence of Schneider National headquarters and a mix of manufacturing, healthcare, and retail sectors, supports a generally stable property market. This stability helps keep home insurance premiums somewhat moderated compared to more volatile regions, though the average Wisconsin premium of approximately $1,950 per year provides a baseline that local rates often meet or slightly exceed, depending on neighborhood and home age. However, the city’s proximity to the Fox River and the bay of Green Bay introduces unique flood risks that are not covered by standard home insurance policies, forcing many homeowners to consider separate flood insurance from the National Flood Insurance Program.

The most significant local insurance factors stem from De Pere’s climate and geography. Severe thunderstorms, common in late spring and summer, frequently produce damaging hail—a leading cause of roof and siding claims in the region. Winter brings heavy snow and ice accumulation, which can lead to ice dams on roofs and burst pipes, as well as substantial weight loads on structures. While De Pere is far from hurricane zones, it sits in an area of moderate tornado risk, with occasional damaging straight-line winds. These combined weather threats mean that wind and hail deductibles are often separate and higher than standard deductibles on local policies. Additionally, the city’s older housing stock in historic districts like the downtown area may have outdated electrical, plumbing, or heating systems that insurers view as higher risk, potentially increasing premiums or requiring home updates before coverage is issued.

A unique local factor affecting costs is De Pere’s location within Brown County’s expanding suburban corridor. As new developments push into areas with limited municipal water supply or fire hydrant coverage, homes relying on private wells or located farther from fire stations may see higher rates due to increased fire protection class ratings. The city’s relatively low crime rate, however, works in homeowners’ favor, reducing theft and vandalism claims. Finally, while Wisconsin does not mandate state minimum liability limits for home insurance, carriers typically recommend at least $300,000 in liability coverage, given the potential for costly slip-and-fall lawsuits from visitors on icy driveways or sidewalks. Understanding these local nuances—from flood zone maps to roof age and fire protection scores—is essential for De Pere homeowners to secure appropriate coverage without overpaying.

Frequently Asked Questions

How does the average home insurance premium in De Pere compare to the rest of Wisconsin?
While the average annual premium across Wisconsin is approximately $1,950, De Pere's rates may vary slightly due to its population of about 25,301 and local risk factors like weather patterns. Since Wisconsin has no state minimum liability requirement for home insurance, your specific premium in De Pere will depend on your home's age, location near the Fox River, and chosen coverage limits.
Do I need flood insurance for my home in De Pere, given its proximity to the Fox River?
Yes, standard home insurance policies in De Pere do not cover flood damage, and the city's location along the Fox River increases flood risk, especially during heavy rains or snowmelt. Even if you are not in a high-risk flood zone, it is wise to consider a separate flood policy through the National Flood Insurance Program to protect your property.
Are there any home insurance discounts specific to De Pere homeowners?
Many insurers offer discounts for De Pere homes with modern safety features like roof impact-resistant shingles or a monitored burglar alarm, which are common in newer developments. Additionally, you may qualify for a bundling discount if you also insure your car or boat with the same company, though discounts vary by provider.
Data Sources: NAIC Complaint Index from the National Association of Insurance Commissioners Consumer Information Source (content.naic.org). Customer satisfaction scores from J.D. Power 2025 U.S. Home Insurance Study. Financial strength ratings from AM Best. Average premium data from the NAIC Home Insurance Database Report and the Wisconsin Department of Insurance. All data is publicly available. This page does not constitute insurance advice. Data last verified May 2026.
Disclosure: HomeInsuranceU.com is an independent educational resource. This page may contain affiliate links — if you click and purchase a policy, we may earn a commission at no additional cost to you. This does not influence our research, data presentation, or rankings. Insurer data is sourced from public regulatory databases and independent research firms. We are not an insurance company and do not sell insurance. Always verify rates directly with the insurer. Rankings are based on publicly available data and do not constitute an endorsement.